Mission Intrigue |
I love being inspired by art groups innovatively marketing, fundraising and creating exceptional experiences. Your mission as an arts marketer or fundraiser is to intrigue me. First get me in the seat then convert me to a loyal follower. This is my place to share examples of those excelling in this. Follow me @JustIntrigueMe |
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Let’s talk arts research and marketing ploys!
Thought I would chime in on a few blogs I have read over the past few days. Please share your thoughts in the comments or on any of the original linked blogs.
(We will get to the photo later)
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The Art of Word of Mouth
Anyone who has ever surveyed an audience knows one of the key ways a person learns about a show is word of mouth. This infographic shows how key social media can be to igniting this word of mouth.
Key takeaway: 79% are more likely to recommend since becoming a fan/follower.That can be huge for an arts org to leverage. Have you set aside the time and budget to make sure you are?
Click Image To Enlarge
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Arts Video Share!
A few great art videos I stumbled across this week (thanks to great people to follow on Twitter). Get inspired!
- I have never heard of Todo Vul, but now I really want to see them. It just took a simple little video. (Shared by @Perincanto)
- Brilliant speech from Maya Gabrielle, Digital Content Producer, National Theatre speaking at Sadler Wells Digital Seminar 2011 on how videos can enrich the theatre experience not just sell seats. Plus, great tips for making videos on the cheap. (Shared by @ArtsFeed)
- “Stop trying to sell things and let your art shine.” Inspiring Ted Talks video from Adam Thurman Director of Marketing and Communication at Court Theatre. (Shared by@ArtsAppeal)
Know of a great arts promotional video or speaker? Share it in the comments or with me @JustIntrigueMe
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The Guerilla Goes to Fringe
One word comes to mind when thinking about the unique marketing that goes on during Fringe festivals: guerrilla. The no frills, low budget guerrilla marketing tactics rely on a wealth of creativity and perseverance. Nonstop competition between shows can at times make this more like guerrilla warfare. Some of these techniques are a result of the nature of Fringe and may be hard to adapt to a normal performance run, but a few things should be applied to any situation.
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Notes Creating Video on a Fringe BudgetThe other week I watched this video by a small, very new theatre company in Indianapolis preparing for its Fringe debut. I was struck by how high quality it is for a low budget operation and reminded how compelling videos can be to capturing a new theatre audience.
Movie audiences instinctively turn to movie trailers to see if a movie looks good to them, yet performing arts groups have struggled with this despite having a similar visual medium. Readiness of video equipment and budget to get the video distributed in the past were huge barriers to this, but now technology has reduced these barriers making it easier than ever to produce a quality video and get viewers.
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Everything I Learned About Arts Marketing I Learned From Fringe
Fringe festivals require unique marketing skills as performers compete for attention, usually with almost no money. Since, the IndyFringe festival starts this week I thought I would start my blog with 5 of the best marketing tips I learned from Fringe, but really can be applied to any performing arts group. Kicking it off with steps 1 & 2.
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